Search Engine Optimization is very important when it comes to the effectiveness of your website. If your website can not be found using a search engine, then you have to drive all of the traffic to your website. Potential patrons that you have yet to reach will be presented with links to competing organizations when searching with terms general to your market. One of the main goals of Search Engine Optimization is to make your website easier to find when relevant terms or keywords synonymous with your industry are searched.

Website Optimization effects the user experience when they visit your website. Unfortunately, everyone does not have a high speed internet connection, but they all want to get on the internet. With that in mind, your website should load quickly, even with the slower internet connections available. This characteristic enables everyone to use your website which inspires good feelings within your audience; making them want to return to your website. All of my websites are optimized during the design and development processes.